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CASE Studies

case studies

National study for K-12


Summary note: A national study covering more than 100 schools of CBSE, State board and ICSE Board, 1500 teachers, 100+ Principals and education......
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case studies

Brand Survey & Track Study


» Our proprietary Brand Health approach identifies the key drivers to brand equity, understanding all facets of a brand like Functional properties, Brand image, Emotional needs, Culture, & Personality...

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case studies

India Entry Study


Summary note: The client is an international Children’s Brand & always had an eye at the fast growing Indian Preschool segment. Several attempts were made to test market in India and identify a Go to Market Strategy...

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case studies

Brand Track


Summary note: A leading Education Player, wished to evaluate ad awareness and perception for their Brand marketing campaign, before and after the campaign. The objective was to understand message comprehension...

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case studies

HCL Laptop Case Analysis


Summary note: HCL, a leading desktop player wants to acquire a significant standing in the fast growing laptop... + read more
case studies

Turnkey Advisory


Summary note: A major "Business Performance" challenge in 2008; this was in form of an ailing national Preschool Chain struggling to meet the running costs. To add to their rues, they were going down on Consumer preference...

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